Program Title

BA (Honours) Digital Marketing

Program Duration (Months)

48

Study Modes

Full Time

Country
Educational qualification required for admission

Higher Secondary School

Admission Criteria

Undergraduate Programme Entry Requirements:

The most popular exams that we receive are outlined below :

International Baccalaureate

If you have completed the International Baccalaureate Diploma, you can apply for all courses in TU Dublin.

Pass Mark: 4 at a standard level where OD3 is required. Minimum Entry Requirements/Matriculation Proof of English proficiency is required in all cases. There may also be specific subject requirements for courses.

N.B. For Mathematics requirements, Mathematical Studies is NOT acceptable (although it can be used as a subject to meet general matriculation requirements of passes in 6 subjects). Where Mathematical Studies is presented, a Leaving Certificate grade or GCSE may be used to meet specific mathematics requirements for entry (but not as a 6th matric subject).

Bonus Points for Maths (International Baccalaureate)
25 additional points will be awarded for a grade 4 or better on higher level Mathematics ONLY. The bonus points will only be relevant where that subject is scored as one of the applicant’s best four subjects for point purposes.

Recognised School-Leaving Qualification(s) Level 6/7 only
the following qualifications may be recognised for admission to Level 6/7 courses in related areas only. They will be scored to a maximum of 400 points:

Visa and Immigration Requirements:

Like most other countries, Ireland requires candidates from many non-EU countries to have a visa to come and study in Ireland. If you are a citizen of any of the non-EU countries on this list you will need a visa to study in Ireland.

Ireland is not a member of the Schengen Agreement. You will,  therefore, still have to apply for an Irish visa even if you have a visa for a Schengen country.

Applicants are advised to apply for their visa as early as possible as it normally takes eight weeks for it to be processed but in busy periods it may take longer than this. All applicants must apply for a visa using the Online Visa Application Facility only.

Program Description

Are you interested in consumer behaviour, communication and marketing? Do you wonder why some brands become global icons? Do you want to use your creativity to connect with online communities across social media? Would you like to be the bright spark behind the next big digital marketing trend? Marketing is the discipline of understanding how and why consumers buy products and services and using those insights to satisfy consumer wants and needs. Digital marketing is marketing for the modern connected consumer. It combines traditional marketing with the latest digital tools and media to help businesses reach, connect and promote their products to a wider audience, using strategies that inform, captivate and engage. Alongside their offline marketing activities, businesses and brands now recognise the value of having an active online presence. By 2020, it’s estimated that over 60% of all money spent on advertising in Ireland will be on digital advertising.

Subjects include Marketing, Web Design, Social Media, Advertising, Financial Planning, Online Advertising, Consumer Behaviour and Market Research. In Year 4, you’ll study subjects such as Business Intelligence, Market Dynamics and Consumer Journey Mapping, and can specialise in areas such as project management, strategic management, international selling and sales, business strategy and marketing consultancy.

Work Placement: There’s an optional 15-week work placement in Year 3, Semester 1.

Postgraduate Study: On graduation, you may continue to postgraduate study at TU Dublin or elsewhere.

IT Requirements: Students on this course will be required to have a high spec PC/Laptop (i.e. able to run Win 10, an AV solution and Office comfortably, be able to use Wi-fi and camera to attend online classes, use other hardware intensive software such as Adobe Cloud Premium suite, Visual Studio, AutoCAD, ProEng, so needs high RAM, larger SSD, Graphics acceleration, etc.)

Career Opportunities

  • PR Account Managers
  • Advertising Account Managers
  • Brand Managers
  • Social Media Managers
  • Campaign Planners
  • Event Managers
  • SEO Specialists
  • CRM Managers
Video
Youtube Channel
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Program Level
Medium of Instruction

English

Location

Technological University Dublin - Grangegorman, Grangegorman Lower, Dublin 7, Ireland

IELTS Requirement

6.5

Application Deadline
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