Program Title

MSc in Marketing

Subject
Program Duration (Months)

12

Study Modes

Full Time

Country
Educational qualification required for admission

Graduate degree

Admission Criteria

University College Dublin international admission is based on a variety of factors including the students' past academic records and grades, standardized test scores, etc. If an interview is required as part of the application, the university will be in touch with the applicant through a phone call or an online interview.

Application Requirements:

  • A completed application form
  • Official transcripts from all previous academic institutions attended
  • Proof of Citizenship
  • Official English Proficiency Test Scores
  • 2 Letters of Academic reference/recommendation (wherever applicable)
  • Resume, CV or Portfolio (wherever applicable)
  • Letter of Acceptance issued by the University College Dublin
  • A current passport/travel document
  • 2 colored passport-sized photographs
  • Medical Insurance
  • Financial Support Statements
Program Description

This rigorous course is designed to prepare graduates for positions in brand management and marketing in Ireland and abroad. The programme is suitable for business graduates with a marketing orientation and marketing professionals wishing to build upon their existing skills. It also caters for students with an undergraduate background in psychology, social science or other cognate disciplines that inform marketing theory and practice.

Marketing plays a central role in creating, communicating, capturing and sustaining value for organisations, customers and society. The rapid digital evolution and increasingly savvy consumers have made it essential for organisations to build strong brands, and to engage customers effectively and in innovative ways in order to remain competitive. This environment makes it essential for modern-day businesses to employ skilled marketing professionals and underpins the strong demand for our graduates.

The MSc in Marketing at UCD equips students with the theoretical knowledge, analytical skills, and methodologies necessary for successful careers in marketing. The programme has strong ties with industry, and a central element for which it is noted is a Major Marketing Project where students work on marketing strategies for leading global companies such as P&G, Unilever, Danone, Mondeléz and PepsiCo.

Video
Youtube Channel
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Program Level
Medium of Instruction

English

Location

University College Dublin, Belfield, Dublin 4, Ireland

IELTS Requirement

6

Social Networks
Twitter Feed by the University
12 hours ago
Tune in to a very special series of conversations celebrating LGBTI+ writers w/ Past/Present/Pride from @MoLI_Museum.

A collab w/ @ucddublin's Equality, Diversity and Inclusion programme, hosted by psychologist Dr. Paul D’Alton.

https://t.co/JaCdeFXPWn https://t.co/AeWZHuKgmA
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15 hours ago
👨‍⚕️🦠 "...So, we still need to have drugs that can stop the Covid-19 virus.”
- Prof @denshields, Professor of Clinical Bioinformatics, @UCDMedicine

@UCD_CHAS | @UCD_Research | @UCD_Conway | @nvrlucdireland @HealthUcd
15 hours ago
👨‍⚕️🦠 “Vaccines against Covid-19 can offer protection against the disease, but we don’t yet know how long they will work for in the long-term and if too few people are vaccinated it will reduce the overall protection..." https://t.co/iKNkyYSpyE
16 hours ago
💙💛 A private funeral service for Michael Byrne will take place on Wednesday, 20 January at 11am.

The service will be streamed live on the university YouTube channel.

All details here: https://t.co/eDawFYr9ON
17 hours ago
Best wishes to students, faculty, staff, and everyone else back in term today at UCD. Deep breaths..
17 hours ago
🌊🚂 European researchers collaborate to prevent risks to transport infrastructure

👉 https://t.co/ubxadBP0vm

⛈ A combination of extreme weather events and corrosion by Atlantic Ocean are threatening rail infrastructure in Ireland, France, Spain, Portugal and the UK https://t.co/oi4yzTf8TA
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