Program Title

BSc in Marketing

Program Duration (Months)


Study Modes

Full Time

Educational qualification required for admission

Higher Secondary School

Admission Criteria

Admission to the Bachelor’s degree

Application Materials

a) Application form, duly completed

b) Declaration, on oath, that the candidate does not hold the Portuguese nationality;

c)Higher Secondary Examination certificate, including grades (Document certifying the holder of a qualification obtained in the origin country, may entitle the candidate to apply for admission in that country’s Higher Education, with classifications). This document must be recognized by a Public Portuguese High School

d) Document certifying the completion of the exams equivalents to students admitted under the general regime of admission and accession in terms of their level and contents tested, as well as with the respective classification;

e) Document certifying the level of knowledge of Portuguese or English according to the language used in the course the applicant is applying for;

f) Copy of the passport or another legally equivalent document;

g) Passport-type photograph;

If the diploma’s language is not Portuguese nor English, an official translation into one of these languages must be offered as well.

Program Description

Objectives and Programme Content

  • Stimulate critical thinking, creativity and intellectual curiosity by seeking innovative solutions challenging the conventional approach to markets and consumers
  • Understand each organization in a functional and holistic way, and its implications in the various areas of marketing
  • Elaborate, analyze and implement marketing strategies
  • Promote an operational view of the various valences of marketing
  • Promote understanding of different consumer profiles and their decision-making processes
  • Identify, select and use technological solutions aligned with the organization's marketing needs and objectives
  • Identify problems and propose solutions within the scope of project management and strategic and operational policies in the marketing ranks
  • Understand scientific reflection and research within an interdisciplinary approach
  • Stimulate an integrated vision of marketing strategy, knowing how to articulate approaches in on and offline media.

Why choose this course

The Marketing degree aims to train professionals capable of reconciling the strategic component of marketing management with an effective implementation at the level of operational marketing, by mastering and using the most advanced models and technologies. In this sense, the study cycle has a threefold ambition: (i) to train professionals with specialized know-how to develop functions in the marketing area, in addition to consistent basic training in management; (ii) to train professionals who are differentiated by the ability to simultaneously conceive and implement all the communication actions that give life to the marketing strategy, quickly and autonomously from advertising, design and communication agencies; (iii) promoting not only technical but also behavioural skills through innovative curricular units, given the new market and consumer environments, where art and self-knowledge enhance creative capacity and the search for the best possible performance.

With the mandatory internship, training is offered with a strong connection to the business environment that allows the development of new skills appropriate to an effective insertion in the labour market. On the other hand, the Marketing Simulation course challenges students to develop attractive projects in the area, which is revealed as an important differentiating factor of this degree.

Career prospects

Being a broadband academic degree, the professional opportunities offered by the Marketing degree are multiple and diverse. Thus, graduates in Marketing from Portucalense University will be able to exercise functions in any institution - from Banking and Insurance to industrial SMEs, through communication and consulting companies - in the most diverse domains of Marketing: market studies, brand management and products, marketing communication, distribution channels, customer management, digital marketing, etc.

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Program Level
Medium of Instruction


Annual Tuition fee Non-EEA


IELTS Requirement


Application Deadline
  • 25/06/2021 12:00 am - 10/08/2021 12:00 am Ended
Social Networks
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